Club Med
Club Med
Club Med is a French travel and tourism operator and the pioneer of the all-inclusive concept. Today, they have 80+ resorts spread across the globe. In 2022, I started working with Bleu Paris, a creative studio located in Paris, on their global rebranding: covering everything from video campaigns, graphic prints, merchandise items and resort emblems, among others.
Art Direction &
Graphic Design
Graphic Design
Brand Identity
Club Med Rebranding
Club Med Rebranding
"Club Med unveils a modernized brand identity designed by Bleu Paris studio — the first rebranding since 2014. Club Med’s updated creative branding signals an exciting evolution of our brand territory. This makeover is part of a bid to re-energise the brand, revive our personality and make it the most desirable lifestyle holiday brand on the market." [clubmed.fr]
"A strong and unique style, with our signature “pas de côté”. Our new Art Direction to storytell and showcase the Club Med’s singularity and our Resort icons form a playful, hand-drawn and premium collection of emblems." [clubmed.fr]
To promote Club Med's worry-free holiday package deals I worked with Bleu Paris on video content, graphics and different in-resort elements to visualise Festive Weeks at Club Med.
In 1995, Club Med celebrated its 45th anniversary and created this commemorative t-shirt with the inscription “45”. It was an immediate hit and was so successful that people still talk about it today and it remains the most popular t-shirt with guests. Together with Bleu Paris I created two updated prints for their boutique collection. Available in resorts.
Whether your kids are 4 months or 17 years old, Club Med offers them activities and facilities adapted to the season, the environment, and type of getaway. As a part of Club Med's global rebranding I collaborated with Bleu Paris to update their Kids Club's graphic identity.
