Snickers Workwear
Ma r t... Work .....
Snickers Workwear have, for 50 years, provided durable workwear, reliable protection, and solutions that empower workers. The following assets show how Snickers Workwear have tackled challenges for end users in the past and how they envision the future of workwear to look like.
Art Direction
Video
Video & Stills
Video & Stills
To commemorate Snickers Workwear’s 50‑year milestone, the “50 Years of Innovation” campaign was conceived not as a nostalgic look back, but as a forward‑looking narrative that underscores the brand’s legacy of invention and its ambitions for the next half century.
The campaign juxtaposed past breakthroughs with visionary future concepts—exoskeletons, self‑healing fabrics, intelligent assistants, and more—to signal that innovation is ongoing, not retrospective.
