Joy Karlström
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About & Index
Martell
Ma r t.
2024-2025
Produced by Parapix, Art Direction by Joy Karlström (me).
This collection includes ‘How-to-Mix’ videos produced for the French legacy cognac brand Martell.
Art Direction &
Graphic Design
Video
How-to-Mix Videos

The videos display several recipes of different difficulty levels of mixology, starting from simple serves which you can easily mix at home to more elevated and sophisticated drinks.

Later on in the process five more how-to-mix videos (seen below), featuring Martell's brand ambassador Rémy Savage were added to highlight their most iconic drinks and to further expand Martell's visual universe.