. ph lto.
2022-2023Art Direction and Produced by
Joy Karlström (me), and
Bleu Paris.
Zephalto offers low-carbon journeys to the stratosphere aboard Céleste, a pressurized capsule, travelling 25 km above Earth in unparalleled comfort and safety.
Together with Bleu Paris, I worked on their storytelling, visual communication, content and website design: including stills, videos and the overall brand aesthetic and communication.
Vincent Farret d'Astiès, founder of Zephalto, and Joseph Dirand have combined their visions of travel to imagine the capsule designed to carry six travellers to the stars. "Living in space through a living space" is the promise of an unforgettable journey. From the moment you enter, beige dominates. With its three individual cabins, with lighting and adjustable furniture, designed as intimate cocoons for two people, Céleste distills a warm atmosphere marked by elegance.